Most lead magnets (PDFs, checklists, webinars) work once.

Email courses work on autopilot—educating, nurturing, and converting over time.

Let’s break down:

• Why email courses work so well

• How to create one (step-by-step)

• Tools to help you

• Tips to increase conversion

Why Email Courses Work

1. High-Quality Leads

• People signing up are investing their time, not just grabbing a freebie

• Strong signal they’re serious → better conversion later

2. Better Email Deliverability

• Regular emails increase domain authority

• Gmail starts seeing you as important, not spam

3. Build Trust Over Time

• You show up in their inbox every day for 5–7 days

• Builds familiarity and positions you as the expert

4. Simplify Complex Topics

• Break down your framework into daily micro-lessons

• Keeps people engaged without overwhelming them

Example:
Instead of “Master Productivity,” do:

• Day 1: Morning Setup

• Day 2: Prioritization

• Day 3: Tools

• Day 4: Time Blocks

• Day 5: Distraction Hacks

5. Easy Upsell at the End

• You’ve built trust → now introduce your paid offer

• Great place to pitch coaching, membership, or digital products

How to Create a High-Converting Email Course

Step 1: Pick a Real Pain Point

Ask:

• What do people DM/email/comment about most?

• What do they struggle to start or finish?

Example:
If you're a fitness coach → “I can’t stay consistent.”
Make your course: “5 Days to Build a Workout Habit That Sticks”

Step 2: Break It Into Micro-Lessons

Structure:

• Day 1: Introduction + Mindset

• Day 2–4: Tactical lessons

• Day 5: Action Plan + Offer

Each email =

• A single lesson

• Clear takeaway

• CTA to take action

Keep it under 500 words. Use plain language.

Step 3: Add Bonuses

Offer extras like:

• A Google Doc worksheet

• Loom video explainer

• Checklist PDF
  

  These boost perceived value and engagement.

Step 4: Automate the Delivery

Use an email tool to drip emails daily.

Recommended tools:

• ConvertKit → Creator-friendly automation

• Beehiiv → Clean, simple, and built for newsletters

• ActiveCampaign → More advanced logic and CRM

Step 5: Create a Landing Page

Where people sign up for your course.

Use:

• Framer → Fast and polished

• Carrd → Simple and affordable

• Webflow → Full control if needed

Your page should have:

• Problem statement

• What they’ll learn (day-by-day)

• Signup form

Step 6: Promote the Course

Use these channels:

• LinkedIn posts breaking down the pain point

• Instagram stories + link in bio

• Blog posts leading to the email course

• Add a CTA on your YouTube videos

• Collaborate with someone who serves the same audience

Extra Tips to Make It Convert

✅ Start small – 3–5 days is enough to get results
✅ Keep lessons actionable – Add a "Try this today" prompt
✅ Test your subject lines – A/B test for open rates
✅ Re-use content – Turn the email course into:

• A blog series

• Reels

• YouTube Shorts

✅ Follow up after course ends
Send a final email with:

• Offer

• Bonus

• Invite to next step (call, community, product)

Tool Stack Overview

Start Here (Checklist)

1. Pick a pain point

2. Write 3–5 short lessons (with CTA)

3. Add bonuses

4. Set up email automation

5. Create signup page

6. Promote it everywhere

7. Upsell on Day 5

Final Thought

An email course is not just a lead magnet.
It’s a mini-system that:

• Builds your list

• Educates your audience

• Converts leads into paying customers

If you’ve been stuck thinking what lead magnet to create—start with an email course.

Which problem will you solve with your course?
Comment or DM—I’d love to see what you come up with.

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